of completed ones, is a clear indication that something is not working, although with this it is not possible to know where the error is or what is causing users to fail. leave before completing the process. Other data, such as the time needed to carry clipping path service out the process or its difficulty, will have to be taken into account to determine what needs to be improved or changed so that the success rate increases. time on task At this point, you should measure the time it takes for a user to complete a task and try to keep it as short as possible. The less time a user has to spend on a task,
the more likely they are to complete it and not leave it halfway. In this case we would not be talking only about the purchase process, since the same registration form or a satisfaction survey, among other actions, must be quick and simple. In the event that the abandonment rate by the user during a certain process is very high, it should be optimized to the maximum. Attainment rate The rate of achievement or conversion is an important piece of information, since it refers to the percentage of users
who carry out a specific action , such as a purchase, the completion of a form, a download... It is a key piece of information for any brand, since it is indicative of the direction that the business is taking and whether or not it is close to the objectives set. When the percentage is much lower than expected, it is because something is not working correctly, so it would be necessary to review those factors that could influence it, such as the time of achievement. error rate Another factor to consider is the error rate or the errors that users make throughout the process .