Challenge of not being able to do what people want, in their work or personal life, as a result of social pressure. What really motivates Phone Number Database purchases? Share on facebook Share on linkedin Share on whatsapp Share on pinterest Share on twitter 03/13/2020 Consumers , Advertising , retail Written by Valeria Murgich When it comes to influencing the buying process, recommendations from family and friends are Phone Number Database rated as one of the biggest influences, a trend confirmed by this recent Horowitz study. Ads are not the most influential element when making decisions When it Phone Number Database to influencing the buying process.
Recommendations from family and Phone Number Database friends are always rated as one of the biggest influences, a trend confirmed by this recent Horowitz study. What influences the most But in addition to the power of influence of those close to them, according to Phone Number Database research, 48 percent of Americans have reported that online opinions written by other consumers take first place . In fact, the ratings given by other verified users are more appreciated than those given by professionals on the same product, with 40 Phone Number Database when making the decision. Family and friends The second position –very close– is the influence of the opinions of family and friends (46 percent), an option that always Phone Number Database in the first places.
Videoconferences tire with reason Another factor that plays a considerable role is videos with opinions or unpacking (33 percent), followed closely by videos made by brands and companies about their own products (32 percent). And Phone Number Database to a lesser extent, salespeople and customer service also influence the decision-making process at 23 percent. The effectiveness of the ads In the case of advertisements, their Phone Number Database when buying is not as great as many might expect, since only 28 percent of the participants assure that advertising is an important decision factor . Although Phone Number Database on where they are broadcast.