Videos, creating emails… you name it. Margot provides an example of a similar structure for a "majestic financial institution. Job Function Email List Message-architecture-financial-institution Adapted from Margot Bloomstein, Term of the Week: Message Architecture. Job Function Email List This example does more than the previous one. It conveys not only the characteristics but also the purpose. It's a hybrid, telling us not only.
What this institution looks like (basically respected, relevant, trusted - sound elements), but also what it does: It focuses on large funds and caters to Job Function Email List an exclusive class of investors. Message architecture can go completely in this direction. Job Function Email List being an architecture not of attributes but of statements - of messages, in fact. This approach to message architecture would complement the definition.
Voice rather than double as one. Kristina Halvorson gives one such example: Message-architecture-content-strategy-consultation Adapted from Kristina. Job Function Email List Halvorson, Message and Medium: Better Content by design if you're using a two-tier architecture like this, you may want to prioritize further. Job Function Email List by placing secondary messages in order of importance. As Margot suggested to me in an email.