Analyze the product positioning and function positioning of competing products, try to find the correct positioning of your own product, define the correct potential customer group for your product, and find the first step for the new product. This article does not provide specific logic and specifics. Analysis of the experience elements, and analysis Buy email list of competing products around "positioning", hoping to present a new competitive product analysis dimension.
The success of a product is inseparable from its successful positioning. The positioning of the product is not carried out around the product, but around the mind of the potential customer, and the positioning of the product is in the mind of the potential customer.
Let's analyze the product positioning and function positioning of several mobile medical APPs on the market.
Health 160, Good Doctor, Chunyu Doctor and WeDoctor, these four mobile medical APPs are relatively well-recognized and developed products in the current market.
1. Product positioning
First, let's take a look at the product positioning of these four APPs:
Health 160: Position [Health]. The original name was "Medical 160". Based on the strong hospital resources behind it, it entered the mobile medical market with medical appointment registration as a breakthrough point. The initial positioning was "registration". With the development of the company, the product line has been enriched. The positioning is no longer limited to "registered". From the changes in the names of their products and solgon, it can be seen that they are currently positioned in a large and comprehensive direction of "health".
Good doctor: Positioning [online consultation] is a mobile medical product that is still relatively focused on a single service. The light consultation of "online consultation" is the only business of this product, and the performance layer of the APP is also clear at a glance. As of 2017 In October of 2009,
Dr. Chunyu: Positioning [online consultation], we all know that Dr. Chunyu started as a "light consultation" service, but at present, the product line and functions of Dr. Chunyu are constantly expanding, and the methods and approaches of "online consultation" are also becoming more and more popular. more diverse.