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sharmin Akther
Apr 12, 2022
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restaurant database, or the like. These citations add more weight to your site in local search ranking algorithms. (This interview with local expert Darren Shaw gives helpful information on local listings, including a listing of directories.)25. Social and Web Mentions Are people talking about your brand online? Even if they don't include a link, brand mentions on social media platforms show engagement and interest in your business. These unlinked mentions (as well as “nofollow” links) help your business by attracting new customers and boosting your brand reputation, which can even influence local search rankings. Use a tool like GeoRanker to identify local quotes and social media tools to keep tabs on the conversation. 26. External Links Build your credibility by linking to local expert resources that would be helpful to company employee list site visitors. Choose external web pages relevant to your topic and region. Remember, to be seen as a local expert, you must visibly network with other local experts. 27. Competitor Backlinks If someone is linking to your competitors, they may also be linking to you. Start by looking at the backlink profile of your top-ranked competitors using a backlink analysis tool like Majestic, Ahrefs, or something else). Identify the right candidates: high-quality, relevant sites that aren't already linked to yours. Then see if you can earn links from those same sites. Local pack signals 28. NAP+W Consistency As mentioned earlier, NAP+W refers to your website name, address, phone number and URL. The goal here is for your NAP+W to be consistent across the board, regardless of where it is listed online. For local optimization, you don't want to have multiple versions of your address and phone number, such as:NAP Inconsistencies by Yext Tool Identified NAP
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sharmin Akther

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