Jun 21, 2022
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the Internet lead the growth of advertising investment in the media Advertising investment in media could grow this year by 2.2% if forecasts are met Tags advertising inversion forecasts read later favorites 0 adxs udima.es UDIMA, Distance usa phone list of Madrid Study degrees, official master's degrees online or the doctorate at a distance. The best option to study online. Advertising investment in the media could grow this year by 2.2% if the forecasts of the Zenith Vigía panel, made up of usa phone list managers, are fulfilled. The forecasts have been decreasing as the year progressed (now they are three tenths worse than in July ) but even so they are still better than the results registered in the first semester; to reach the expected figure, a considerable improvement would have to take place in the last quarter, something that in the current circumstances seems unlikely. If this growth of 2.2% were to occur, we would be facing a figure equal to the inflation registered in August and a few tenths below the growth forecast for the GDP. The forecasts are somewhat better for the year 2019 when investment could grow by 2, 5%. After the rebound in investments that was seen at the end of the first semester, we have experienced a very flat summer and expectations for the coming months are not very optimistic. Digital Media is what supports this possible growth: investment in Mobile Phones could grow by 10.5% in 2018 and 10.4% in 2019; Social usa phone list would grow 11.1% in usa phone list and 10.7% in 2019; Online Video would grow by 9.8% in 2018 and the same amount in 2019. Part of these usa phone list overlap: much of the investment in Social Networks or Online Video corresponds to advertising that is seen on mobile devices. The panelists seem to have detected a clear cooling of the sector and the economy in general. This is reflected in the indicators obtained from the panel. The IPSE (Economic Situation Perception Index) has fallen almost 55 points since July and now stands at 1.7, a still positive value but already very close to the red line. Worse is the case of the IPMP (Advertising Market Perception Index): it falls more than 36 points and reaches a decidedly negative position: -21.7. There are already many more panelists who believe that advertising is going through a bad time than those who see it positively. Until well into the recent crisis, the advertising market data functioned as a barometer or precursor of the future course of the economy. The current data (an IPMP much worse than the IPSE) would have been interpreted as a bad omen for the economy. Fortunately, the changes that digitization has brought to the advertising usa phone list mean that this correlation is no longer so clear. Another indicator that has also cooled down is the ratio between sectors for which growth is expected and those for which usa phone list is expected: it is now 1.38 compared to 1.71 in July. It remains above one, which is a good sign, but it is declining. The Automobile sector continues to be the one with the highest expectations for investment growth. A change in the legislation has meant that in August there has been a growth of 35% in sales compared to the same month of the previous year. But now it is feared that we will have the last few months of the year with very little growth.